Shop windows are of great importance to arouse the attention, interest and desire to buy of customers who pass outside the store. Many times, the shop windows and storefronts are the most important communication channel in the store’s marketing.
Not all shop windows and storefronts are the same
Store windows should give a taste of what is inside the store and create curiosity in the consumer. Therefore, it is important that the glass reproduces the signage in the best possible way.
In order to present the signage in the best possible way, a shop window must be equipped with anti-reflective glass. This gives the best possible insight into the store.
The glass should also be colorless to give the clearest insight into the store and reproduce colors in a natural and welcoming way
In shop windows you can use either tempered or laminated glass. Laminated protective glass is recommended for shopping premises. This glass has a molded plastic foil between the window panes and acts as a car window. In the event of damage or attempted burglary, the glass shatters but still sits together, which makes intrusion more difficult and simplifies cleaning.
